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“It is gratifying to have one of the world’s biggest technology companies enter the dating space and draw so much inspiration from Hinge,” it said.
Amanda Bradford, chief executive of The League, a dating app that focuses on educated young professionals, said she welcomed Facebook’s entrance.
Facebook has the largest network of singles in the world, a mission to bring people closer together and detailed data that research has shown knows you better than your partner.
So when Mark Zuckerberg, chief executive, unveiled a foray into online dating last week, hearts may have soared.
Analysts at Jefferies downgraded the stock to “hold”, saying Facebook’s appearance on the dating scene created “near-term uncertainty” that is difficult to analyse.
Of all the Match Group sites, the original might be most vulnerable to disruption, argued Mr Ross.
Newer alternatives include Bumble, which ensures women make the first move; The League, which shows fewer matches at a time, or Hinge, which tries to give people more context.
Ultimately, the biggest threat to dating apps that use the Facebook platform is that the company moves to cut them off.These sites are focused on finding people a serious relationship and tend to skew towards an older population.Then came sites such as Ok Cupid, which started on desktop and moved to mobile, offering a freemium version, with users paying for some features.The business model for online dating has evolved in recent years.The oldest model is a desktop site with a higher barrier to entry, such as Match.com, which charges about a month.